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Gujarati Movies – Finding success, the social media way!

April 26, 2017 Tanmay Shanishchara Uncategorized 0 Comments
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If you are associated with Gujarati film industry, you are living in best time of the entire industry lifespan.

And if you are a Gujarati movie lover, you must feel happy and excited about the times lying ahead.

Future seems promising. Government has announced subsidies in range of 5 to 50 lac, depending on grade of films, which is likely to motivate indie directors to produce good cinema. Anurag Kashyap’s Phantom Productions tied up with Abhishek Jain (Kevi Rite Jaish &Bey Yaar fame)’s Cineman Productions to co-produce three films. This is surely going to result in multiple films releasing every week and fight for share of money viewers is likely to spend.

This brings us to another dimension altogether – how to get more viewers to watch my film. Or, in other terms – how to market a Gujarati movie? A ‘khan’ starrer Bollywood blockbuster can afford to have promotional tie-ups with leading brands, TV appearances, huge press conferences, Massive outdoor campaign, Trailer being showcased during prime time on TV and can spend millions in print advertisements. However, same promotional strategy doesn’t work for a regional film.

A regional film must be marketed independently and it should reach its niche audience in unique way.

And that’s where online & social media platforms become ‘must-have’ promotional tool! With this thought, we examined social media presence of recent Gujarati movies and understood the where do they stand in world of social media.

Youtube:

Here’s a glance at trailer views each movie received on Youtube:

 Movie Youtube Trailer views
Gujjubhai the great  1,014,519
BeyYaar  350,850
Premji– Rise of a warrior  132,401
Hu TuTuTu  119,809
Romcom  277,826
Chhello Divas  577,737

Gujjubhai the great – A blockbuster comedy has received highest trailer views on Youtube, followed by another comedy Chhello Divas. Difference of view count is significant in every other movie.

Social networks:

Fans show their love for movie by ‘liking’ its facebook page & following it on twitter &instagram. See which movie stands where, in terms of audience love, check:

Facebook Likes Twitter Followers InstagramFollowers
Gujjubhai the great  74,739 439 3204
BeyYaar  58,199 449 NA
Premji– Rise of a warrior  6,358 141 76
Hu TuTuTu  15,050 NA 416
RomCom  119,091 492 615
Chhello Divas  67,254 NA 28000

 

While Gujjubhai rocked the youtube battle, a recent romantic comedy – RomCom hits jackpot in getting huge following on Facebook & Twitter. A youth centric Chhello Divas, which became talk of town because of it’s bold approach and funny scenes, gets huge following on Instagram, way ahead of others.

While all of these are parameters to judge how much audience loves to connect with you, there is another way to check if movie actually strikes chord with audience. This is through ratings and reviews of movie on IMDb (Largest online movie database) &BookMyShow (Online ticketing platform, where viewers can submit their ratings). Take a look:

IMDb Rating IMDb Votes Bookmyshow % Likes Bookmyshow Votes Bookmyshow Stars
Gujjubhai the great 9 836 88% 12316 4.6*
BeyYaar 8.7 1493 NA NA NA
Premji – Rise of a warrior 8.5 31 70% 81 3.9*
Hu TuTuTu NA NA 72% 4737 4*
Romcom 8.1 70 72% 1409 4*
Chhello Divas 8.6 1437 94% 15904 4.7*

Clearly, Chhello Divas and Gujjubhai the great are two most liked and rated movies among all six.

What does this mean?

Well, let’s draw some interesting points from this exercise.

  • Movies with higher trailer views on youtubetends to drive more viewers to theatres, in turn resulting in better reviews and ratings.
  • If audience loves you more, by following you on facebook and instagram, there are better chances movie will become successful.
  • Twitter is not too great a medium for Gujarati audience. However, Instagramcan result in better visibility.
  • Wikipedia &IMDb profiles establish authenticity of the movie. More positive reviews on these platforms will result in higher occupancy in theatres.

How to get there?

We at MeDigit Solutions have expertise in marketing movie projects using online platforms. Our past projects include: Coffee Bloom, Surkhaab, Kajarya and Rebellious Flower. Connect with us at work@medigit.in and ask for a strategy to make your movie ‘stand out’ from competition!



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About the Author

Tanmay Shanischara

Tanmay is Founder & CEO of MeDigit Solutions. A first generation entrepreneur, he started MeDigit because of his passion for marketing & strategy. He loves travelling, motorcycling & movies!


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