Categries

PPC Campaigns, Social Media Marketing

Coffee Bloom is a 2014 Indian romantic drama film directed by debutant director Manu Warrier. It stars Arjun Mathur and Sugandha Garg in lead roles.

Objective:

  • Crate social media buzz
  • Drive trailer views

Challenges:

  • Targeted release across limited theatres
  • Debutant star cast & director
  • Huge competition buzz from Bollywood movies

Blueprint:

Digital platforms used:

  • Social Media: Facebook, Twitter, YouTube
  • YouTube Video Marketing

Results:

  • 7,000+ Facebook likes
  • 1,50,000+ Trailer Views

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