Client

Company Inc.

Date

September 14, 2013

Categories

Media planning & buying, Online Reputation Management, PPC Campaigns, Social Media Marketing

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Product: Programme in Development Studies, 2 years full time PGDM Course

Entrepreneurship Institute of India – An Acknowledged National Resource Organisation Engaged in Entrepreneurship Education, Research, Training & Institution building. For its 2 years full time PGDM course in Development Studies, EDI wanted to create a comprehensive online marketing strategy.

Objective:

  • Break the clutter around MBA institutes and increase brand awareness
  • Tap MBA / PGDM aspirants category and generate interest for PGDM Development Studies
  • Build influential web presence and connect with brand evangelists

Challenges:

  • Upcoming & Existing B-Schools
  • Low Awareness about EDI

Blueprint:

Digital platforms used:

  • Social Media: Facebook, Twitter, Linkedin, YouTube, Blog
  • Content: Content seeding, Influencer marketing
  • Campaigns: Email marketing, Google Adwords, Facebook Ads, Paid campaigns on education portals

Results:

  • Growth in admissions from 8 students to 25 students in span of 3 years
  • 30% MoM growth in site traffic
  • Facebook likes grew from 4000 to 9000

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