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Social Media Listening

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Castrol is leader in liquid cooling technology for automobiles. It’s car & bike oils are popular among their customers and Castrol wanted to understand buzz around their brand using social media listening exercise.

Objective:

  • Analyze social media buzz
  • Understand buzz within motorcycle lovers communities and drive insights for brand

Challenges:

  • Identifying insightful conversations

Blueprint:

Digital platforms used:

  • Social media listening using Explic8, Radian6

Results:

  • Presented social media listening report with competitive insights
  • Suggested new ideas to drive brand engagement and marketing

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