Client

GroupM

Categries

Social Media Research

For various movies being shown on the channel, client wanted to understand social media buzz patterns and feedback about the programming of channel.

Objective:

  • Listen to social media chatter about programming of channel
  • Drive insights about contests, sponsorship and content of channel

Challenges:

  • Driving insights related to the content of channel

Blueprint:

Digital platforms used:

  • Social media listening through Radian6, Trendsmap, Twitter, Unmetric
  • Manual sampling & scoring

Results:

  • Suggested ideas for contests & programming structure of channel
  • Competitive evaluation of English movie channels

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