Client

GroupM

Categries

Social Media Research

STAR World is English entertainment channel from reputed TV conglomerate STAR. Their TV shows drives huge social media discussions among urban youth. STAR World wanted to know insights from social media conversations about their brand.

Objective:
• Social media buzz tracking
• Competitive evaluation & insights

Challenges:
• Identifying targeted consumer profile
• Deriving insights

Blueprint:
Digital platforms used:
• Social media listening through Radian6 & Unmetric
• Manual sampling & scoring

Results:
• Insightful reports which helped client form advertising & content strategy

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