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Media planning & buying, PPC Campaigns, Social Media Marketing

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Surkhaab is an indie film about a young woman who illegally migrates to Canada. Film explores unknown world of illegal trafficking and undying spirit of a woman.

Objective:

  • Awareness among targeted audience
  • Drive engagement on social media

Challenges:

  • Limited budgets
  • Highly targeted audience scattered all across country

Blueprint:

Digital platforms used:

  • Social Media: Facebook, Twitter, Instagram, YouTube
  • Advertisment: Google Adwords, Facebook Ads, YouTube Video Marketing
  • Influencer marketing: Twitter

Results:

  • 15,000+ views of movie trailer
  • 8000+ Facebook likes

Update: movie has crossed 2mn+ views on YouTube after online release.

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