Client

GroupM

Categories

Social Media Research

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For various TV shows appearing on STAR Plus, client needed a strong social media listening solution to drive insights from the buzz. MeDigit along with GroupM’s team of analysts created social media listening reports to drive insights for shows.

Objective:

  • Listen to social media discussions
  • Understand the buzz and drive quality insights

Challenges:

  • Heavily fragmented communities across blogs, forums, facebook & Twitter
  • Deriving actionable insights from the chatter

Blueprint:

Digital platforms used:

  • Social media listening through Radian6
  • Manual sampling & scoring

Results:

  • Impactful reports that drove marketing insights for show
  • Our insights helped social media team to come up with new content areas

 

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