‘Paid traffic is temporary, but organic traffic is passive.’
As you read, ‘this’, millions and millions of users have already searched for something on the internet (as per their relevance). And millions would be there who are looking for answers, your brand can answer. But are you solving them? Or are you even getting to know how to solve them? If no, then your digital presence is not SEO friendly. Or what you’re talking about in your website is not harmony with what your consumer are searching for.
Search Engine Optimization or SEO is a process of ensuring that your products or solutions get an organic search engine reach, when your customers are looking for your products or products related to yours. It not only makes you more discoverable, but also ensures a profitable & a long term visibility on the web.