Threptin

Achieved
5 Lakh+ Website Visits with Consecutive Higher Conversion Rates

Increased Organic Traffic & Search Engine Presence for Threptin.com.

Driving Online Traffic & Sales for a Renowned Nutritional Supplement Brand

Services

SEO

Ads Campaign Management

Influencer Marketing

Objectives

Threptin Lite, a product from the renowned Threptin brand, was re-introduced as an OTC product instead of just a prescription product.
In May 2021, the brand launched a revamped website with a fresh look.
While the website was being developed as an e-commerce site, our goal was to drive more traffic to the website and direct them towards online selling partners such as Amazon, Flipkart, and PharmEasy.
Threptin, a well-established nutritional supplement since 1953, is largely prescribed by doctors.
With the launch of Threptin Lite in 2016 and the brand's shift towards the B2C segment, SEO became imperative for the brand and product to appear on Google.

Challenges

Changing the product positioning.
Creating the “Right creative”.
High cost per conversion.
Establishing a presence on Google from a negligible starting point.

Blueprint

Use different combinations of creatives and media to position the product as an easily available protein food for everyone.
Develop separate media mixes for audience groups based on age, occupation, and interests.
Target high search volume keywords and focus on brand keywords.
Promote the product via influencers from the fitness industry, nutritionist category, and food enthusiasts to: Spread word-of-mouth, highlight the nutritional benefits & emphasize product benefits.

What we did

Focused on awareness building for the first three months using a combination of image and video ads to highlight the product and its availability on various e-commerce marketplaces.
Achieved significant increase in brand keyword search “Threptin”.
Shifted focus to content-driven banner advertising to drive higher conversion rates with lower cost per conversion..
Conducted SEO activities targeting the most searched keywords in product-related categories, embedding keywords on the website, and writing blog content.
Conducted SEO activities targeting the most searched keywords in product-related categories, embedding keywords on the website, and writing blog content.
Initiated off-page SEO activities to strengthen domain authority and generate backlinks..
Collaborated with 17 influencers from Ahmedabad in categories such as nutrition, fitness, lifestyle, food, and health.

Phable is a leading healthcare brand with more than 4 mn users currently using the app for tracking BP and Diabetes measures on daily basis.
Along with this, Phable sells Medicines, Healthy food, Medical Devices, Lab Tests and Doctor Consultation to its users through website and mobile app.
MeDigit’s mandate is to drive sales through e-commerce and mobile app by running performance advertising campaigns.

Performance advertisements on Google, Facebook
Programmatic advertisements on DV360

Managed performance ads for Phable’s online shop and Mobile App.
Targeted campaigns to specific audiences for each product category.
Effectively used remarketing capabilities, lookalike audiences, programmatic advertising to drive results.
Effectively used creative & copy capabilities to drive results.

RESULT WE ACHIEVED

Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.

Higher Conversion Rate

Managed to drive 5 Lakh+ website visits along with 22k+ conversions over 8 months with a cost per conversion as low as ₹150.

Cost Optimization

Reduced Facebook ad campaign cost per conversion from ₹919 to ₹150, achieving a significant reduction of 83.68% by November.

SEO Success

Total impressions in Google search results page: 609K. Total clicks: 26.4K. Average CTR: 4.3%. Average position: 6.3. Total conversions: 1,435.

Influencer Impact

Influencers' posts reached a total of 3 lakh people and gained 1K followers. Organic social media mentions increased as people recalled Threptin from their childhood.