Driving Digital Growth for a New Entrant in the Gourmet Foods Category
Services
SEO
Ads Campaign Management
Objectives
- Slyce.co.in, a fresh entrant in the gourmet foods category, assigned MeDigit the mandate to grow the brand digitally and drive e-commerce sales.
- Starting from a single city shop in Ahmedabad, Slyce expanded to Gandhinagar and Vadodara within two years.
- Being a digital first brand, the mandate is to drive sales for their e-commerce website. .
- A strong SEO presence is crucial for their long-term digital success.
Challenges
- Effectively driving sales for a niche category with a narrow audience focus in a specific geography.
- Low search volume for targeted keywords on a niche category website.
- Targeting long-tail keywords to drive traffic.
- Growing organic traffic for a relatively new brand in a niche category.Growing organic traffic for a relatively new brand in a niche category.
Blueprint
- Google Product Listing Ads
- Meta Ads
- Influencer-Driven Campaigns
- On-Page Optimization
- Content Modification
What we did
- Launched targeted campaigns for each product category, including exotic fruits, vegetables, and gourmet cheese products.
- Ran seasonal campaigns such as Mango and Summer Sale.
- Offered coupons and promotional offers.
- Collaborated with influencers for performance-driven endorsements.
- Added new content and category pages for targeted product keywords.
- Regularly updated meta tags to improve website visibility.
- Targeted seasonal keywords to attract audiences searching for specific products.
- Slyce.co.in, a fresh entrant in the gourmet foods category, assigned MeDigit the mandate to grow the brand digitally and drive e-commerce sales.
- Starting from a single city shop in Ahmedabad, Slyce expanded to Gandhinagar and Vadodara within two years.
- Being a digital first brand, the mandate is to drive sales for their e-commerce website.
- A strong SEO presence is crucial for their long-term digital success.
- Effectively driving sales for a niche category with a narrow audience focus in a specific geography.
- Low search volume for targeted keywords on a niche category website.
- Targeting long-tail keywords to drive traffic.
- Growing organic traffic for a relatively new brand in a niche category.
- Google Product Listing Ads
- Meta Ads
- Influencer-Driven Campaigns
- On-Page Optimization
- Content Modification
- Launched targeted campaigns for each product category, including exotic fruits, vegetables, and gourmet cheese products.
- Ran seasonal campaigns such as Mango and Summer Sale.
- Offered coupons and promotional offers.
- Collaborated with influencers for performance-driven endorsements.
- Added new content and category pages for targeted product keywords.
- Regularly updated meta tags to improve website visibility.
- Targeted seasonal keywords to attract audiences searching for specific products.
RESULT WE ACHIEVED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
8X Growth in Website Traffic
Within six months of managing campaigns, Slyce.co.in experienced an exceptional 8X growth in website traffic.
High ROAS
Achieved impressive Returns on Ad Spend (ROAS) of 4.5 and 3.2 for Mangoes and exotic vegetable category respectively.
First Page Ranking
A significant improvement from its previous position in October 2021 when it was not visible on Google.
250%+ Growth
Achieved 250%+ growth in organic traffic in May 2022 compared to October 2021.
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Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
BRANDS WE HAVE SUPPORTED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.