Managing E-Commerce Store for
India’s Leading Spices Brand
How Ramdevstore.com Gained Organic Traffic and Site Engagement
Driving E-Commerce Success for a Renowned Spices Brand
Services
SEO
Ads Campaign Management
Objectives
- Ramdev is India’s leading spices and instant mixes brand, established in 1965.
- MeDigit has been awarded the mandate to manage the entire digital presence for the brand, focusing on the e-commerce business.
- Drive e-store visits from targeted users through paid ad campaigns.
- Achieve sales numbers for Ramdevstore.com.
- Enhance digital presence through effective Search Engine Optimization (SEO).
- Improve website ranking on SERPs for important keywords.
- Drive organic traffic by increasing website visibility.
Challenges
- Seasonal nature of spices, requiring quick scaling during peak seasons.
- Highly competitive category with high keyword difficulty.
- High search volumes with significant volatility in search trends.
Blueprint
- Product Listing Ads: Google
- Search Ads: Google
- Catalog Ads: Meta
- On-Page Activities: SEO optimization
- Content Optimization: Targeted keyword content
- Off-Page Activities: Building backlinks and improving domain authority
What we did
- Optimized the website with keywords to trigger Product Listing Ads.
- Enhanced Google Text Ads to outperform competition and boost site traffic.
- Developed promotional offers, combos, and product ads for Meta Ads to drive traffic.
- Consistently performed on-page activities to optimize target keywords.
- Created new content targeting specific keywords and implemented internal backlinking.
- Conducted aggressive off-page activities to improve domain authority (DA) and increase the number of backlinks.
- Ramdev is India’s leading spices and instant mixes brand, established in 1965.
- MeDigit has been awarded the mandate to manage the entire digital presence for the brand, focusing on the e-commerce business.
- Drive e-store visits from targeted users through paid ad campaigns.
- Achieve sales numbers for Ramdevstore.com.
- Enhance digital presence through effective Search Engine Optimization (SEO).
- Improve website ranking on SERPs for important keywords.
- Drive organic traffic by increasing website visibility.
- Seasonal nature of spices, requiring quick scaling during peak seasons.
- Highly competitive category with high keyword difficulty.
- High search volumes with significant volatility in search trends.
- Product Listing Ads: Google
- Search Ads: Google
- Catalog Ads: Meta
- On-Page Activities: SEO optimization
- Content Optimization: Targeted keyword content
- Off-Page Activities: Building backlinks and improving domain authority
- Optimized the website with keywords to trigger Product Listing Ads.
- Enhanced Google Text Ads to outperform competition and boost site traffic.
- Developed promotional offers, combos, and product ads for Meta Ads to drive traffic.
- Consistently performed on-page activities to optimize target keywords.
- Created new content targeting specific keywords and implemented internal backlinking.
- Conducted aggressive off-page activities to improve domain authority (DA) and increase the number of backlinks.
RESULT WE ACHIEVED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
Increased E-Commerce Sales
Grew e-commerce sales by 32% YoY for the past three years.
High ROAS
Achieved ROAS of 3.52 for Google and Meta ads.
Improved SEO Rankings
Website ranks on the 1st page for 32 keywords.
Growth in Traffic
Visible month-on-month growth in visitors.
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Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
BRANDS WE HAVE SUPPORTED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
