Driving Revenue Through Digital Channels for a Leading hospital chain in Gujarat
Services
Ads Campaign Management
Objectives
- Sterling Hospitals, a renowned Corporate Hospital chain committed to health for over 22 years, operates units across Gujarat in Gandhidham, Rajkot, Ahmedabad, and Vadodara.
- In March, they relaunched the brand and sought to generate revenues through digital channels.
Blueprint
- Created new assets for Google and Meta.
- Planned visibility campaigns on Google, including Google My Business and Pmax campaigns, for a Pull strategy.
- Implemented separate campaigns on Meta for each unit to enhance targeting effectiveness.
What we did
- Utilized GMB campaigns to position Sterling whenever users searched for related terms.
- Pmax campaigns focused on generating quality leads.
- On Meta, adopted a Problem-Solution approach for specialties, simplifying communication to resonate with users.
- Targeted specific locations for high-quality leads.
- Sterling Hospitals, a renowned Corporate Hospital chain committed to health for over 22 years, operates units across Gujarat in Gandhidham, Rajkot, Ahmedabad, and Vadodara.
- In March, they relaunched the brand and sought to generate revenues through digital channels.
- Created new assets for Google and Meta.
- Planned visibility campaigns on Google, including Google My Business and Pmax campaigns, for a Pull strategy.
- Implemented separate campaigns on Meta for each unit to enhance targeting effectiveness.
- Utilized GMB campaigns to position Sterling whenever users searched for related terms. Pmax campaigns focused on generating quality leads.
- On Meta, adopted a Problem-Solution approach for specialties, simplifying communication to resonate with users.
- Targeted specific locations for high-quality leads.
- Technical challenges on the website hindered lead generation.
- Units had different specialties requiring communication in both regional languages and English.
RESULT WE ACHIEVED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
Investment Success
Spent 4.7 Lakh, generating 2.7k leads with a 42% conversion rate.
Revenue Surge
Resulted in revenue of 2.7 Crores.
Impressive ROAS
Achieved a ROAS of 60x
Rapid Achievement
Accomplished within just two months.
BRANDS WE HAVE SUPPORTED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.