Boosting SourcePro's ERP Success:
Enhanced SEO and Lead Generation
Empowering SourcePro's ERP Solutions with Strategic Digital Initiatives
Boosting SourcePro's ERP Success: Enhanced SEO and Lead Generation
Services
SEO
Ads Campaign Management
Objectives
- SourcePro, with 28 years in ERP software, aimed to boost market presence and acquire leads for New Horizon ERP.
- Expand organic traffic via SEO, nurture leads.
Blueprint
- Comprehensive on-page and off-page optimization to enhance search visibility.
- Strategic content creation aligned with targeted keywords to drive organic traffic.
- Meta and Google ads campaigns tailored to engage top-of-the-funnel and bottom-of-the-funnel audiences respectively.
What we did
- Conducted Meta awareness campaigns to test various audience segments and build valuable 1st party data.
- Implemented Google Display Remarketing campaigns to sustain audience interest and reinforce brand recall.
- Executed LeadGen campaigns aimed at driving qualified leads and maximizing conversion rates.
- Optimized landing pages to streamline user experience and facilitate higher conversion rates.
- Formulated an SEO strategy centered on creating blog content addressing high search volume keywords.
- Implemented on-page optimizations to improve keyword rankings on Google search results.
Challenges
- Establishing organic search visibility amidst stiff competition in the ERP sector.
- Generating high-quality leads, particularly Sales Qualified Leads (SQLs), through targeted Meta and Google Ads campaigns.
- SourcePro, with 28 years in ERP software, aimed to boost market presence and acquire leads for New Horizon ERP.
- Expand organic traffic via SEO, nurture leads.
- Comprehensive on-page and off-page optimization to enhance search visibility.
- Strategic content creation aligned with targeted keywords to drive organic traffic.
- Meta and Google ads campaigns tailored to engage top-of-the-funnel and bottom-of-the-funnel audiences respectively.
- Conducted Meta awareness campaigns to test various audience segments and build valuable 1st party data.
- Implemented Google Display Remarketing campaigns to sustain audience interest and reinforce brand recall.
- Executed LeadGen campaigns aimed at driving qualified leads and maximizing conversion rates.
- Optimized landing pages to streamline user experience and facilitate higher conversion rates.
- Formulated an SEO strategy centered on creating blog content addressing high search volume keywords.
- Implemented on-page optimizations to improve keyword rankings on Google search results.
RESULT WE ACHIEVED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
Organic Growth
Achieved a consistent growth trajectory in organic traffic, bolstering SourcePro's online presence.
Keyword Amplification
Witnessed a substantial increase in keyword rankings on Google, from 2 to 8, amplifying brand visibility and reach.
Reduced CPL
Successfully reduced Cost Per Lead (CPL) by an impressive 65% over a span of four months, optimizing ad spend and enhancing lead acquisition efficiency.
Brand Recognition:
Enhanced brand visibility and recognition across target markets, driving engagement and trust among potential clients.
BRANDS WE HAVE SUPPORTED
Discover the impactful journey of businesses we've supported, thriving in a world of endless possibilities.
