Building a Scalable Healthcare Growth Engine
Across App and Commerce
Reduced CAC by 60% for mobile App business. Generated ROI of upto 8X for medicine business. Achieved lowest Cost / order of below Rs. 1000/- for medical devices.
Building a Scalable Healthcare Growth Engine Across App and Commerce
Objectives
- Scale user acquisition for the healthcare app
- Drive e-commerce revenue across multiple product categories
- Reduce customer acquisition cost while improving efficiency
- Build a sustainable, scalable growth engine
- Improve ROI across performance marketing efforts
Challenges
- Scaling a relatively new healthcare platform
- High competition in online medicine and health commerce
- Price-sensitive market with heavy discounting
- Building repeat usage and long-term user value
Blueprint
- Shift from campaign execution → growth engine thinking
- Segment acquisition by category and user intent
- Combine performance + programmatic for scale
- Focus on CAC reduction alongside revenue growth
- Continuously optimise creatives, targeting, and media mix
What we did
- Managed full-funnel performance marketing for app + e-commerce
- Built audience segments across medicines, devices, and health products
- Implemented remarketing and lookalike strategies for scale
- Leveraged DV360 for programmatic expansion
- Optimised creatives and messaging for conversion efficiency
- Continuously improved CAC and ROI through data-driven iterations
- Scale app users
- Grow e-commerce revenue
- Reduce CAC
- Scaling a new healthcare platform
- High competition in health commerce
- Price-sensitive, discount-driven market
- Driving repeat usage and retention
- Performance + programmatic
- Intent-based targeting
- Continuous optimisation
- App + commerce campaigns
- Audience segmentation
- Remarketing + DV360
RESULT WE ACHIEVED
Built a high-efficiency growth engine by aligning acquisition, targeting, and optimisation—driving strong revenue scale with significantly improved cost efficiency.
CAC Efficiency
Reduced customer acquisition cost by 60% through continuous optimisation
High ROI Engine
Achieved up to 8X return across healthcare categories
Revenue Scale
Generated ₹20 Cr business within the first year
Conversion Efficiency
Delivered cost-efficient orders across multiple product categories
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