Phable

Achieved business worth
20cr in first year of launch

Reduced CAC by 60% for mobile App business. Generated ROI of upto 8X for medicine business. Achieved lowest Cost / order of below Rs. 1000/- for medical devices.

Driving user acquisition & e-commerce sales for a leader in Chronic Disease Management Space

Services

Digital Marketing

Ads Campaign Management

Objectives

Phable is a leading healthcare brand with more than 4 mn users currently using the app for tracking BP and Diabetes measures on daily basis.
Along with this, Phable sells Medicines, Healthy food, Medical Devices, Lab Tests and Doctor Consultation to its users through website and mobile app.
MeDigit’s mandate is to drive sales through e-commerce and mobile app by running performance advertising campaigns.

Blueprint

Performance advertisements on Google, Facebook
Programmatic advertisements on DV360

What we did

Managed performance ads for Phable’s online shop and Mobile App.
Targeted campaigns to specific audiences for each product category.
Effectively used remarketing capabilities, lookalike audiences, programmatic advertising to drive results.
Effectively used creative & copy capabilities to drive results.

Phable is a leading healthcare brand with more than 4 mn users currently using the app for tracking BP and Diabetes measures on daily basis.
Along with this, Phable sells Medicines, Healthy food, Medical Devices, Lab Tests and Doctor Consultation to its users through website and mobile app.
MeDigit’s mandate is to drive sales through e-commerce and mobile app by running performance advertising campaigns.

Performance advertisements on Google, Facebook
Programmatic advertisements on DV360

Managed performance ads for Phable’s online shop and Mobile App.
Targeted campaigns to specific audiences for each product category.
Effectively used remarketing capabilities, lookalike audiences, programmatic advertising to drive results.
Effectively used creative & copy capabilities to drive results.