Scaling eCommerce Revenue for
India’s Leading Spices Brand Online
Driving Consistent Revenue Growth Through Search, Shopping & Meta Campaigns
Scaling eCommerce Revenue for India’s Leading Spices Brand Online
Objectives
- Scale online sales for Ramdev Store
- Drive high-intent traffic to the eCommerce website
- Improve digital revenue contribution
- Increase visibility across spice and instant mix categories
- Build a sustainable and scalable acquisition engine
Challenges
- Seasonal demand fluctuations across spice categories
- Achieving consistent sales growth during short peak periods
- Highly competitive FMCG and grocery eCommerce landscape
- Balancing scale with profitability
- Driving repeat purchases and customer retention
Blueprint
- Capture high-intent demand through Search and Shopping campaigns
- Improve product discoverability across key categories
- Leverage Meta catalog campaigns for product promotion
- Optimize website and product pages for conversions
- Continuously improve ROAS and revenue efficiency
What We Did
- Optimized website content and product pages for search visibility
- Built Google Search campaigns targeting category and product keywords
- Executed Google Shopping campaigns for high-intent buyers
- Launched Meta catalog campaigns showcasing products and offers
- Created promotional bundles, combo offers, and seasonal campaigns
- Continuously optimized bids, keywords, creatives, and product performance
- Grow online sales
- Drive high-intent traffic
- Improve ROAS
- Seasonal demand fluctuations
- Short peak selling periods
- Competitive grocery market
- Scale while maintaining ROAS
- Drive repeat purchases
- Search + Shopping strategy
- Meta catalog campaigns
- Revenue optimization
- Google Search & Shopping
- Meta catalog ads
- Promotional offer campaigns
RESULT WE ACHIEVED
Built a scalable eCommerce revenue engine by combining demand capture, product visibility, and performance optimisation—driving sustained sales growth and profitable digital expansion over multiple years.
Revenue Growth at Scale
Achieved 32% year-on-year growth in eCommerce sales over the past three years
Profitable Acquisition Engine
Delivered a sustainable 3.52 ROAS across Google and Meta campaigns
High-Intent Traffic Growth
Increased qualified website traffic through Search and Shopping campaigns
Stronger Digital Commerce Foundation
Established a scalable performance marketing framework supporting long-term online growth
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